If there’s one thing that Oktoberfest brings to mind, it’s probably beer. But there’s more to this annual Munich festival than libations, including a rich history going back more than 100 years.
Held in late September and early October, Oktoberfest (called "Wiesn" in German) is the largest folk festival in the world: In 2023, 7.2 million visitors drank close to 2 million gallons of beer, making it the most-attended Oktoberfest ever.
History
The first Oktoberfest was held in 1810 to celebrate the marriage of Prince Ludwig and Princess Therese von Sachsen-Hildburghausen. That year, five days of performances, food, and music culminated with a horse race Oct. 17. The festival was so successful that locals decided to hold it again the following year—and nearly every year thereafter.
The next century brought additions like roasted chicken vendors (still an integral part of Oktoberfest), carnival rides, and the now-ubiquitous glass steins for beer, all of which made the festival more popular than ever.
Oktoberfest has been canceled several times in response to world events, including the Napoleonic Wars, cholera outbreaks, World War II, and the COVID-19 pandemic.
The festival’s popularity has spread beyond Germany, in large part through immigration. Local Oktoberfests often have their own traditions, like the Running of the Wieners—a dachshund race—in Cincinnati, or Vovó and Vovô Chopão (Grandma and Grandpa Big Beer), the festival’s official mascots from Blumenau, Brazil.
Festival Elements
Oktoberfest has changed over the years to incorporate new traditions as well as abandoning a few—other than anniversary years, the last horse race was held before World War II.
So, what would you find if you visited Oktoberfest today?
Parade of the landlords: Before the first keg tap, a parade of beer brewers and other tent owners marches through town on decorated wagons, ending at the festival grounds.
The tents: Each tent has a different specialty or theme, like the Volkssängerzelt Schützenlisl tent, which transports visitors back to the 19th century, or the Armbrustschützen tent, where the German Crossbow Championships have been held since 1935.
Carnival games and rides: Carousels, roller coasters, bumper cars, and strongman contests are just a few of the attractions at Oktoberfest.
The Glückshafen: This raffle has been part of the festival since 1816. For 1 euro, pull a ticket to potentially win a prize, with all profits donated to local support programs.
Traditional German costumes: Lederhosen (short leather pants) and dirndls (dresses with lace-up bodices) are found everywhere at Oktoberfest, including the traditional parade held on the first Sunday of the festival.
The Beer
Beer is integral to Oktoberfest, but tents can’t serve just anything—only beers from one of six designated breweries in the city of Munich, containing only water, yeast, barley, and hops, can be officially called “Oktoberfestbier.”
There are two main styles of beer found at Oktoberfest: rich, toasty Märzen lager and light, crisp Festbier. Over the years, easy-drinking Festbier has become the more popular style. And with an average of 10,000 gallons of beer sold every day, it’s no wonder that the German Red Cross staffs a medical tent for the “Bierleichen” (“beer corpses”) who overindulge.
The first Oktoberfest was held in 1810, to celebrate the marriage of Prince Ludwig and Princess Therese von Sachsen-Hildburghausen. It was the surprising prototype of what would become every beer fan's favorite festival. Held in late September and early October, Oktoberfest (called "Wiesn" in German) is the largest folk festival in the world: In 2023, 7.2 million visitors drank close to 2 million gallons of beer, making it the most-attended Oktoberfest ever. Learn more with our video explainer here.
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A traditional Bavarian pastime has taken hold of American Oktoberfests: stein-holding competitions. Participants must hold out a full stein of beer—weighing at least 3 pounds—for as long as possible without spilling any or bending their arm. Seems simple enough, at first. Think you’ve got what it takes? The winner in this video lasted over 5 minutes!
In 1980, Germany experienced its deadliest domestic terror attack since World War II—a bombing at Oktoberfest that killed 13 people and injured more than 200. This article from the event’s 40th anniversary delves into how it continues to affect people decades later, and explores the bomber’s political motivations, which slowly came to light over the years.
Feel like you’re in the center of the action with this walk-through video of the modern Oktoberfest experience. A former Munich resident covers everything you could want to know, including how to not anger the locals with boorish behavior. She explains the layout of the grounds, what to wear (hint: not cheap, mass-produced German costumes), and a few vital German phrases. Don’t forget to say "bitte" (thank you) when ordering your next round!
Wondering how the different Oktoberfest beers stack up? This article dives into the six official beers you’ll find at the festival. Each one has a write-up that includes a bit of history, tasting notes, and thoughts on where and when you might enjoy drinking it. The author ranks Augustinerbräu Oktoberfest Bier as his No. 1. Try them for yourself to find out if you agree!
This short film explores the resurgence of traditional clothing in Germany—it goes way beyond Oktoberfest! Designers and other fashion industry experts discuss finding a balance between the traditional and the contemporary, the craftsmanship that goes into individual pieces of clothing—a pair of embroidered lederhosen can take up to 50 hours to make!—and the importance of preserving Germany’s sartorial heritage.
As one of the largest festivals in the world, Oktoberfest is an economic mainstay for the great German city of Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product. Learn all the ways the festival affects the city's finances and industries with this fact sheet.
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